Axle Rev

That's My Jam - Venture School

I am behind on the blogging front as my life as been taken over by a program called Venture School. In short Venture School is a six week program at the University of Iowa that helps startups develop and vet their business plan and pitches. Over the course of the program you interview at least 100 people to get feedback on if there is a need in the marketplace for your idea and listen to what potential customers really want from you and modify your plan accordingly. Each week you present your findings from interviews and modifications to your business plan to a room full of business mentors and professors who provide you with their immediate feedback and insights. At the end of the course you pitch what you have been working on to a room of investors.

Here is a video about Venture School -

For Venture School I am working on Axle Rev- a consulting firm that helps organizations and individuals maximize their creative potential and build workplaces that promote innovation. My dad and I are pursuing this venture together as it has been a dream of ours for a few years to start such a business. 


We just completed the Venture school three day boot camp and are one week and 22 interviews into the process. Even with just a week under our belts, I feel like we have gotten so far.  I love learning about business and connecting with other entrepreneurs. I feel like I fit in and have found the tribe of thinkers that I have been searching for. 

This process has been a grind and an emotional one at that. After putting in a full day at work, I basically start another full time job of reading, interviewing, and researching this plan each evening. It can be difficult to hear honest feedback, especially when it is negative, on something I have dreamed about for so long but it has helped me immensely to work through that feedback and alter my plan accordingly. Then, there are other days when I am dancing around the house excited about a new a-ha moment I had talking to people that I know will make my business plan stronger. 

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So stay tuned on Axle Rev and let me know if you would be willing to let me interview you or if you know of someone who would be interested in my idea!